![]() One notable exception was 2020, when Prime Day was postponed to the middle of October due to the Covid-19 pandemic.īest Amazon deals: The greatest deals and discounts this DecemberĪll being well next year, we’d put money on the event following suit and taking place in mid-July. Indeed, the first ever Prime Day took place on 15 July 2015 and Prime Days since have landed in the middle of the summer season. Prime Day, which started in 2015 to celebrate Amazon’s 20th anniversary, usually takes place in mid-July. Deals go live at midnight, with popular products very likely to sell out before the 48-hour period is up. Essentially, it’s like the mad rush of a superstore on Black Friday, but from the comfort and safety of your own home.įor the event, Amazon has sales and reductions on a fleet of top brands, with prices on products from the likes of Shark, Samsung, Tefal, Nespresso, Oral-B, Xiaomi, Hasbro and more to be slashed. Originally running for 24 hours in nine countries, Prime Day has since expanded to a two-day event spanning 20 countries across the globe. READ NEXT: Best Amazon deals you can buy Prime Day 2023: Everything you need to know What is Prime Day? ![]() However, after that, we expect to see Prime Day return in 2023 So what’s next for the e-commerce landscape? Black Friday – the loosely organised, pre-Christmas shopping sales event that takes place in November – always rolls around quickly. This took place on the 11 and 12 October, and featured just as many crazy discounts as the original Prime Day earlier in the year. ![]() If that wasn't enough, Amazon also managed to fit in another round of spectacular sales and saving with the announcement of its October sales event, dubbed the Prime Early Access Sale. The two-day deals extravaganza saw enormous discounts on a spectrum of brilliant products, from 2-in-1 ultraportable laptops to ANC earbuds to best-in-class mattresses. Lots of products were dropped to their lowest EVER price on Amazon, with up to hundreds of pounds-worth of discounts per item.
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